Press Release
Zee Turner launches its new campaign 'Faayde ki Duniya'
Acquisition and launch of new channels, winning performance of existing ones, growing popularity on the GRP charts and diverse content for viewers are few among the many benefits that Zee Turner has in the offing for all its customers in 2008.With plans to further strengthen the ground presence, with increased field force and further refinement of processes for better service, Zee Turner is poised to be the most powerful distribution house both in giving maximum reach to its channel partners and wider and best content to its trade partner's customers. Mr. Dinesh, Jain,.... Zee Turner speaks on how Zee Turner truly is a 'faayde ki duniya' for every one.
Association with Brand Zee Turner - a one stop shop for entertainment and a brand to recon with Zee Turner offers a world of entertainment with endless opportunities for business. With current 33 channels representing 16 genres, Zee Turner already is the leading distribution house. It has a strong ground presence with a team of a large sales team dealers which is expected to further increase by 21% in this current fiscal.
Ahead of competition - More no. of channels means wider choices for the viewersZee Turner: 33 Channels | Star Den: 24 Channels | One Alliance: 19 Channels
Popularity and Diversity of content
Zee Turner is the only distribution house that has so much to offer for every member of the family cutting across boundaries, languages, mindsets and age groups. The content is not just powerful but has over the years become the entertainment life line of India
While there is 'Saat Phere', 'Kasam se' and 'Bano main teri Dulhan' on Zee TV which are among the top 5 programmes in GEC category, there is addictive action packed WWE and the magic of 'Khali' on Ten Sports that keeps women, kids and college goers glued to their TV screens. This is not it! The sports freaks also have loads of cricketing action, the best national and international football leagues, horse and bike racing, tennis and much more.
With holiday season, how could the kids be ever ignored. The leaders in this category - Cartoon Network and Pogo are ready with amazing and one of its kind Toon Mukabla (a face off between various cartoon characters) and Legends of India campaign (telecast of blockbuster animation movies based on legends of India)
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However, we all know Hindi cinema is the life line of our country and Zee Turner's Zee Cinema is synonymous with Hindi movies. 2008 is a year of big block buster acquisition for Zee Cinema. With movies like 'Taaren Zameen Par' and 'Jab v met' already in its fold, and new afternoon slot for kids in the summer season, the channel is set to rock the viewers.
We understand India's regional preferences/ choices like nobody else can.
Zee Turner, is the only distribution house who understands that India is a country comprising of many regions. It has a range of languages and culture and that gets translated into our product offering too. We offer the maximum no. of regional channels be it in East, West, South or North of India to meet the local entertainment needs. With Zee Telugu & Zee Kannada in South, Zee Marathi in west, we have proved that 'winning is a habit' for Zee Turner. In fact, there have been occasions when the strong presence of regional channels like Zee Marathi and Zee Bengali had ousted the then no. 1 national GEC too in their respective regions.
Replication of Zee group's flagship brand Zee TV's success in all the regional general entertainment channels has helped Zee Turner gain prominence even in markets which do not have Hindi speaking viewers. This is set to get further strengthened by the launch of newer channels like Zee Tamil and Bengali movies channel.
Our News Channel, Zee News has recently acquired a new identity, an identity relatable with the large Indian middle class society and serious news audience. It is shifting away from the clutter of regular 'hindi masala news channel' and building itself into a broadcaster that understands the need of the news audience and shows every khabar in that light.
With so much happening and more in pipeline, we welcome every one to come join our 'Faayde ki Duniya'
