Press Release
Zee Turner initiates aggressive plans to tap potential market in Maharashtra
Launches 'Grow with Zee Turner' Camps for Cable Operators 0%!!June 2007: Zee Turner Ltd, country's largest channel distribution company today announced the launch of one of its kind initiative 'Grow with Zee Turner' camps especially designed for cable operators in Maharashtra. These camps starting June 18 will be organized across Maharashtra including cities like Nashik, Pune, Aurangabad, Sholapur, Kohlapur, Ratnagiri, Goa, Nanded to name a few. Through these camps, Zee Turner is aiming to activate atleast 85% of its deactivated customers in Maharashtra and an increase of XX% in subscriber base.
Grow with Zee Turner' camps are targeted at operators once associated with the company but the relationship between the two was terminated due to issues like outstanding payments, under declaration, over billing etc. The objective of these camps is to provide a common platform that enables the company and operators to meet and resolve such old pending issues and join hands once again.
These camps will not only provide Zee Turner a platform to meet with its old customers and explore the business prospects in the region but will also give the cable operators an opportunity to get associated with country’s largest entertainment distribution company and earn sizeable gains their business. Today Zee Turner offers the widest variety and best of channels to its viewers in each genre. Be it kids entertainment, general entertainment, movies, reality TV, regional entertainment, sports, news, the company offers best of entertainment. Most of channels and programs in Zee Turner bouquet today are rated amongst top two due to unmatched programming. Some of these channels include Zee TV, Zee Marathi, Zee Cinema, Cartoon Network, Pogo, HBO, CNBC TV 18, CNN etc.
After receiving an overwhelming response from the pilot camps in some cities, Zee Turner will soon be launching this initiative in its full capacity with extensive marketing support like press ads, leaflets, posters, banners, direct mailers etc.
About Zee-Turner
With 14 regional offices and a countrywide network of over 400 dealers, Zee-Turner has the maximum depth and width of distribution in the country. Headquartered in New Delhi, Zee-Turner was incorporated in February 2002, when the two media giants - Zee Entertainment Ltd. & Turner International India Pvt. Ltd. - joined hands to form a distribution joint venture. Zee-Turner manages distribution and trade marketing for Zee, Turner as well as third party channels such as CNBC and Reality TV, in India and Nepal.Zee-Turner's comprehensive bouquet already comprises of over 26 channels catering to every genre and age, and offering quality national and international content at a very competitive pricing. Some of these include the flagship channels Zee TV, Zee Cinema, Zee News, Zee Cafe, Zee Trendz, HBO, CNBC, CNN International, POGO, Cartoon Network, and the regional Zee channels, among others.