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Zee Turner & Ten Sports Join hands to form Winning Combination

Combination will ensure wider distribution in India- Zee Turner will cross the 5 million mark of subscriber base

April 3rd, 2008, New Delhi: Zee Turner Ltd, a joint venture of Zee group - Turner International, and Taj Television today announced the inclusion of Ten Sports in its bouquet of channels. The addition will make Zee Turner the perfect bouquet for any sports lover offering a wide variety of sports including 53 days of international cricket in 2008, WWE, football, and other sports.

With the addition of Ten Sports, Indias No.1 sports channel, Zee Turner - India's leading distribution platform with 33 channels, projects its subscriber base to increase to over 5 million and the total business to grow by over 25%.

'Zee Turner endeavours to provide the widest choice to consumers and have always been on the forefront of taking strategic initiatives towards meeting this objective. The addition of Ten Sports in our bouquet will give our customers a wide variety of sports to choose from, in addition to channels in other genres,' said Mr. Dinesh Jain Executive Vice President - Zee Turner.

Rukin Kizilbash, General Manager of Taj TV India Pvt. Ltd./Ten Sports, said, "We are extremely pleased to have joined India's premier distribution company. Zee Turner will ensure Ten Sports has the widest reach and best placement possible and we look forward to achieving new viewership heights via our partnership."

Ten Sports enjoys over 50% share in the sports viewing market in India and has been the number one sports channel in India for the last 3 years.

Ten Sports Content Outline

53 days of International cricket
India Vs Pakistan - Dec 08 (TBC)
India Vs Sri Lanka - July/Aug 08
India Vs Zimbabwe - May 08

9 other international cricket series
Entertainment led cricket
ICL - 3 series

Sports Josh round the year
WWE - Raw, Smackdown, Experience

Other Sports
Domestic & International Football
UEFA Champions League, Dutch, French, Scottish League
FIFA U20

Tennis
US Open
Chennai Open
Sunfeast Open

Golf
US PGA

Hockey
Men & Women's champions Trophy

Motor Sports
Moto GP

About Zee Turner Ltd.

Zee Turner Ltd. is an ambitious joint venture between two renowned media giants - Essel group and Turner International. The company was incorporated in February 2002 with an objective to manage the distribution & trade marketing for pay channels. It offers this grand combination of Zee, Turner and third party channel bouquet to the customers in Indian sub-continent and also to some of the neighboring countries like Nepal and Bhutan.

Presently, Zee Turner Limited brings you the largest network of 33 channels, showing programmes in the widest range of 12 genres. From general entertainment, sports, drama, news & current affairs, movies, to reality shows, talent hunts, kid's entertainment and all kind of music, providing you the endless & unmatched variety of entertainment. Some of the most popular and best of the channels being offered by the broadcaster include Zee TV, Zee Cinema, Cartoon Network, Pogo, HBO, Zee Studio, Zee Marathi, Zee Bangla, Zee Cafe, Zee News, Zee Business etc.

ABOUT TEN SPORTS:

Taj TV's Ten Sports,the mostwatched sports channel in the sub-continent, is available inmore than 55 million cable/satellite homes worldwide. The world's biggest producer of cricket, the Channel broadcasts cricket from Sharjah, West Indies, Pakistan, Sri Lanka, South Africa and Zimbabwe throughout the Indian sub-continent and Asia, as well as to the United States and Canada (Cricket Plus), the Middle East and North Africa. Ten Sports also owns the exclusive rights in its sub-continent territories for the WWE, the UEFA Champions League, the US Open tennis and Hockey World Cup.

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